How to Launch a Mobile App (Ultimate Guide)
There seems to be an app for everything and according to Grand View Research, the mobile app market revenue across various segments is expected to reach around 567. 19 billion by 2030. As we navigate through this, we also realize that cost of mobile application development ranges from $ 25,000 to $ 150,0000 and can also exceed $ 300,000 for customized complex apps. It is evident that developing a mobile app can take a considerable amount of effort and time. So, it is integral to orchestrate a proper plan for launching an app to reap all the intended benefits.
The effort and resources dedicated to developing a user-friendly and excellent mobile application will go to waste if you fail to come up with a proper app launch strategy. That said, knowing how to launch an app does not mean your work is completed. In fact, it has only just begun. You will need to make the mobile app engaging and useful or ensure it has qualities that will make users revisit it repeatedly.
Here’s an ultimate guide on how to launch a mobile app, which may help make your app a huge success among your targeted audience.
1. Conduct Thorough Market Research
The number of applications on the Apple Store and Google Play Store exceeds millions in number. Facing tough competition is inevitable, which is why spending considerable time on market research is essential before launching an app. Researching the popular applications in your niche and identifying their shortcomings will give you valuable insights. This way, you’ll better understand your market and what audiences are truly looking for.
2. Cross-Platform Development
Sticking to just a single platform (iOS or Android) is not enough if you want your mobile app to be successful. Ensuring your app is available across multiple platforms will expand its reach significantly.
Cross-platform development is a cost-effective strategy in the long run. Utilizing a top-rated IDE (Integrated Development Environment) accelerates the app development process and allows you to create a web browser version of your mobile app. This approach ensures availability across different platforms, enhancing the success potential of launching your app.
3. Leverage The Power Of Social Media Platforms
Creating accounts on popular social media platforms like Facebook, Instagram, and Twitter before launching your app is essential. These platforms help generate early interest and engagement among users. By showcasing what makes your app unique and beneficial, you can spark early sign-ups and enthusiasm.
After launching your app, update all social media bios with a direct link to the app store. The goal here isn’t website traffic but driving downloads. Social media buzz plays a critical role in helping you succeed with launching an app effectively.
4. Create Informative And Relevant Content
Before launching your mobile app, focus on creating informative and relevant content that helps users understand its features. Content ideas include tutorials on how to use the app, blog posts, press releases, social media snippets, email marketing campaigns, and website copy.
Pre-schedule these pieces of content to publish on launch day, ensuring a cohesive and well-coordinated communication strategy. Moreover, engage with users’ questions or concerns on social media to build trust and credibility after launching the app.
5. Optimize Mobile App
It’s important not to confuse SEO (Search Engine Optimization) with ASO (App Store Optimization). Both are crucial, but ASO plays a more direct role in making your app discoverable within app stores. For example, include relevant keywords like “how to launch an app” or “launching an app” in the app title and description.
When submitting your app to app stores, select the most relevant categories. This helps users who filter apps by category find your app more easily. Optimizing the app store listing is a vital step in the app launch process.
Conclusion
Developing a user-friendly and excellent mobile app is just one part of the journey. Creating and executing an effective app launch plan is equally crucial to attract users and ensure the app’s success.
Need guidance on mobile application development or more tips on how to launch an app? Talk to our experts today to kickstart your app’s journey to success!