How Google Ads Can Help Business Grow

Increasing conversion rates from leads to sales and strengthening relationships with customers should be the primary goals of any business. The question of whether or not Google Ads contribute to the expansion of a company is a frequent one.

Consumers in today’s fast-paced, ever-evolving digital world often turn to search engines like Google to learn more about and locate the goods and services in which they are interested. Seventy-five percent of search engine users have said that paid search ads help them quickly find what they’re looking for. In order to attract customers, your ad needs to be simple to find.

Imagine your brand being prominently displayed the moment your target audience logs on to the internet thanks to Google Ads.

When weighing their options for a paid search programme, many businesses first wonder, “What is Google Ads?” Let’s discuss what Google Ads is and how it can help your business by boosting website traffic and conversions so you can decide if it’s a good fit.

Exactly what does Google Ads entail?

Envision being able to reach consumers the very instant they perform an online search for your goods and services.

Here’s where Google Ads come in. Through Google Ads, advertisers can have their ads appear as links in Google’s search results (called “sponsored links”). Advertisers use a “pay-per-click” (PPC) system to place bids on particular “keywords” for which they wish to appear in sponsored search results. The ads appear in the paid search results when users conduct a search using the targeted keywords. Pay-per-click pricing means that businesses only have to shell out cash whenever one of their ads is actually clicked.

In addition to the name “Google Ads,” the term “Pay-Per-Click service” can be used to describe how advertisers are charged when their ads Pay-per-click (PPC) advertising, also known as Search Engine Marketing (SEM), is a form of digital marketing that enables you to create and run ads that appear in search engine results pages, on YouTube, and other relevant platforms. Google Ads is the best PPC system to use if you want to increase brand recognition, website traffic, sales, in-store visits, leads, and overall audience reach.

Advertising on Google allows you to reach people who are actively looking for your products or services by using a variety of targeting options. There is no required minimum ad spend with this PPC system, and you get complete say over the ad budget. Not only can you rest easy knowing that your marketing dollars won’t be wasted, but you’ll only be charged for actual clicks on your text ads and videos.

The problem is, it’s not always clear if this is truly what’s required. So, keep reading!

1. You can grow your business with the help of Google Ads

Have you ever thought about how frequently you use Google to research purchases? Consider that a large portion of today’s consumers conduct at least some of their product research online, reading reviews and contacting companies directly to make comparisons. Here, users are immediately exposed to your business’s advertisements, whether they are text ads or video ads, whenever they conduct a search using “keywords” related to your company.

Think about how many more customers and conversions you could make with Google Ads if most of the mobile ad clicks went to Google Ads campaigns. If you’re an advertiser, Google Ads is your answer to reaching your marketing goals in a way that works within your set budget.

2. Offering You the Necessary Reach

It gives potential customers search results that are in line with their interests and displays targeted advertisements at the most opportune times. The idea here is that your customers will get the information they need at the exact moment they need it thanks to your Google ads.

After your ad goes live, you’ll start receiving instant updates and results on visitor data, an evaluation of the efficacy of the keyword lists, and the ability to layer your customers based on the different intent or behaviour revealed in their browsing habits. When you select the appropriate campaign type for your Ads, PPC will bring you the conversions you need to achieve your objectives.

3. It’s Simple to Track and Tailored to Your Company’s Needs

The primary benefit of digital marketing over more conventional channels is the simplicity with which one can obtain accurate results in real time. Marketers can monitor things like website traffic, conversion rates, user behaviour, and the demographics of those who access the sites or use the apps.

Using the Performance planner in Google Ads, you can analyse your account and get personalised suggestions on how to improve your ads’ performance. It organises your campaigns into separate buckets to keep their respective budgets from colliding, and it suggests ways to boost productivity. Budgets, keywords, and audience ad groups can be modified according to your needs and the goals you wish to achieve.

4. Acknowledge your rivals’ strengths and weaknesses in order to succeed

To gain an edge over the competition, use Google Ads instead of search engine optimization. You’ll have an established presence in SERPs, and if your ads are of high quality, users will be more likely to visit your site or use your app.

To a greater extent, you should use Google Ads if your competitors are doing so. Keep up with them by having what they have and doing better than they did. You can’t lose by having your brand appear alongside your competitors’ when users conduct searches for keywords related to the product/services.

Advantages of Google Ads in a Nutshell

One of the many crucial digital marketing strategies that businesses use to stay ahead of the competition is Google Ads, which offers a wide range of advantages to marketers. Among the many advantages of Google Ads are:

• Instant visibility: your ad could appear in Google’s top 5 search results.
• Targeted ads displayed at the exact moment a user searches Google for one of your products or services is known as “reach.”
• Use geotargeting to send your ads to the right places on the map.
• You can see which keywords are performing well, how many people are clicking on your ads, and much more with the data gathered by Google Ads’ reporting feature.
• Manage your bids and budget with ease on Google Ads, no matter the size of your advertising budget.

Do Google Ads Actually Generate Results?

Without getting too deep into the weeds of how Google Ads actually function, let’s address the elephant in the room: “Does Google Ads work?”

If you want to know if Google Ads is right for your company, you need to know what you hope to achieve. To increase website conversions is just one scenario in which Google Ads could prove useful.

Hire a digital marketing agency or PPC firm with an experienced team to set up, manage, and optimise your Ads campaigns to get the most out of your advertising budget if you aren’t ready to handle Google Ads management on your own.

Your company’s needs, goals, and the nature of your industry are all factors in determining how successful a Google Ads campaign will be. There are many factors that can affect how well your Google Ads campaign does, including (but not limited to):

• How many other bidders there are for the keywords you’re using
• Conversion rates for the keywords you’re bidding on
• How well-written and persuasive your ads are
• Consider your financial commitment and current bidding strategies.
• The standard of your website and any associated landing pages
• Beginning Google AdWords

Conclusion

When you’re a busy business owner or marketer trying to get the most out of paid search, mastering Google Ads can seem like an insurmountable task. Before investing any money in Google Ads, make sure you have all the information you need.

How 10xDS can help?

The 10xDS Digital Agency provides a wide variety of services that can be tailored to meet the unique needs of each client. Services provided allow us to revolutionise the way top-level executives conduct business in the Internet Age. Digital marketing and Ads strategy and consulting, social media marketing, search engine optimization, video and animation, user experience and interface design, branding, and more are just some of the services provided by our digital agency. If your company is looking to increase customer loyalty and expand, the services offered by 10xDS Digital Agency can give you a leg up on the competition.

Talk to our experts to learn more!