What Is A Landing Page & Why It Is Important
If you are looking for a way to considerably improve the marketing Return on Investment (ROI) of your business, then you should consider using landing pages. Landing pages can help businesses convert new leads. In fact, do you know that one out of ten customers who end up on website landing pages becomes potential leads or customers?
A landing page can be described as a certain page on a website, where businesses collect the contact information of a visitor in exchange for an ebook or any other resource. A lead-capture form will be used to collect visitor information on websites. Website visitors are often asked to enter their email address, name, and other details when they arrive on a website landing page.
Generating quality leads is an integral part of all marketing campaigns and there are plenty of ways through which you can achieve it. For instance, you can generate leads through paid ads, social media, content marketing, and more.
That said, online marketers need to understand that the individuals you are targeting will not automatically convert into potential leads or customers. Therefore, businesses need a well-designed landing page, which is specifically built for converting website visitors into potential leads. In other words, businesses that have not included one or few landing pages on their website are missing out the opportunity to grow their business.
Why Use a Landing Page
Landing pages are an excellent way for businesses to drive traffic to websites, improve SEO, and build a strong online reputation for their brand. Do you know that approximately 68 percent of B2B businesses are using landing pages for generating leads? However, the issue is that nearly 44 percent of the above-mentioned clicks are linked to home pages, which is not really a good strategy.
Landing pages on websites should lead website visitors and customers to a certain service, offer, or product along with encouraging them to take a certain action. If you can do that, then the landing page on your website will help your businesses to create more online conversions and build a strong customer base.
Why Businesses Need a Landing Page
Several online marketers make the grave mistake of not including landing page development and design into their online marketing strategy mainly because they assume it to be a time-consuming and costly process.
Failing to consider the benefits offered by a landing page might end up sabotaging your online conversation rates. Here are a few more reasons that will explain why every business should consider including a landing page on their website.
1. Expand Potential Leads
Landing page optimization enables businesses to boost brand recognition, drive traffic to websites, and improve Conversion Rate Optimization (CRO) and SEO. A recent report shared by HubSpot revealed that businesses, which focus on landing page optimization and the ones with ten to fifteen landing pages will be able to increase leads by 55 percent.
Companies that are using over 40 landing pages have generated 12x times more leads when compared to businesses with five or fewer landing pages. The knowledge of how to create landing pages is essential for acquiring more customers and increasing the rate of online conversion.
2. Get Actionable Insights
Business Ideas that have included persuasive landing pages on their website will be able to easily gather prospect demographics that are essential for contacting leads and moving them along the conversion optimization funnel.
Some of the most common examples of landing pages are splash and lead capture landing pages, which may contain a form asking website visitors for relevant details such as email address, name, and more.
3. Generate Better Conversion Rates
The conversion rates of landing pages will considerably vary from one industry to another. However, several experts in the field of digital marketing admit that websites that have more goal-oriented landing pages will get higher conversions when compared to websites with less goal-oriented landing pages.
Conclusion
A 2019 Databox study revealed that the landing page conversion rate on average is estimated to be around 26 percent while the conversion rate of most landing pages is approximately 10 percent or less.
The above-mentioned numbers might seem low for average readers, but experienced digital marketers are aware that the above-mentioned numbers are necessary evidence, which reveals that landing pages can help businesses improve online conversions.
Talk to our Digital Agency experts to know more about landing pages, its creation, strategy, and optimization to gain more leads.
