For any enterprise, large, medium or small, the marketplace is the most critical element of their strategy and the reason for them being in business. In today’s world, the marketplace is turning digital and the models of engagement with the most important entity, the customer, is changing and evolving drastically. The customer is at the core of the Digital Marketplace and all the solutions revolving around it.
The digital marketplace is about developing superior end-to-end experiences along all journeys that drives customer adoption and stickiness. This would mean weaving a meaningful story, convincing value propositions, and a powerful presence to build a strong digital brand. The digital marketplace would entail re-strategizing and tweaking business models and developing competencies and culture to drive an agile closed-loop digital and innovation process. The marketplace involves establishment of a network of developers, channel partners, service providers that provides integrative value. We have three main services and related offerings in the marketplace – Digital Strategy and Consulting, Digital Customer and Digital Operations.